Rochas launches a new perfume for young women – or young-at-heart women – entitled Mademoiselle Rochas, capturing “Frenchic”. The new feminine fragrance pays tribute to the classic Madame Rochas from 1960. The fragrance comes out in March 2017, under the license from Interparfums, developed by perfumer Anne Flipo of IFF. Mademoiselle Rochas reportedly represents the playful spirit of a young Parisian woman and the epitome of French Chic.
Sweet and fruity aromas of black currant and candied apple from the top of the composition are leading to the floral heart of rose petals and Egyptian jasmine. The base reveals tones of ambergris, sandalwood and chantilly musk. Mademoiselle Rochas is a fragrance of a young woman bright, cheerful and bubbly.
Swiss actress Noémie Schmidt plays the role of the Parisian and Millenial French chic girl in the advertising campaign.
The eau de parfum opens on a tangy and sparkling red fruit accord with red and black currant and blackberry. It said to be a reminder of a carefree childhood. This is offset by crisp ivy. The toffee red apple scent in the top is both fruity green and lightly caramelized and terribly addictive.
The romantic heart is an explosion of flowers with rose petals from the Rochas fields, a profusion of Egyptian jasmine and a violet accord floating in the air.
The base rests on creamy sandalwood, a soft ambergris accord and white Chantilly musks, a reference to the lace that M. Rochas loved to use on the dresses he created.
Mademoiselle Rochas is a fragrance of a young woman bright, cheerful and bubbly.