Gigi Hadid stars in the Dsquared2 Spring 2017 ad campaign photographed by Mert & Marcus. The 21-year-old model poses in a collage of images featuring her “doubles” in eccentric pieces from the season’s collection.
Dressing up and crossing town to let it all out on the dance floor, the Dsquared2 woman of next summer is royalty on the streets of the ’80s. Her look is high color, high glam mixed with marching band uniform details.
Adorning herself in symbols of luxe-animal prints, plush mink, sequins and ribbons, the Dsquared2 femme of next summer rotates a lineup of mini-dresses, bodysuits, skirts and glitzed-up denim. Every piece is laden with detail. Sitting low on the hips, oversized jeans are cropped or long. Ultra-treatments including dappled acid-washes, white-out bleaching, rips and darns are glamourized in several looks with a coating of glossy transparent sequins or allover crystals.
Surreal-inspired motifs are hammered into enamel laden metal accessories topped with grosgrain bows. A jeweled eye, open lips smoking a cigarette, a cross and a heart are then crafted into earrings, brooches and decorative hardware on satin pointed toe sling-backs, and open-toe stiletto boots that lace up with velvet ribbons. Diverse sized DD bags—in the collection’s sequin studded plaids, glossy satins and animal prints—have handles designed to link together. The new mini sized DD with a top handle is made for joining the party on the dance floor.