A Mediterranean dreamscape with a contemporary point of view, presenting the new Salvatore Ferragamo Spring 2017 ad campaign, photographed by Peter Lindebergh and starring models Lily Aldridge, Andrés Velencoso and McKenna Hellam.
The vibrant portfolio along with director Stephen Kidd’s sweeping short film was shot on location in Taormina, Sicily. And it is in this spectacular resort town perched on the Mediterranean where a series of vignettes unfold.
What emerges is a visual celebration of Ferragamo’s “Splendor of Life” – a spirit that melds traditional Italian patrimony with a fresh viewpoint.
In one shot, Lily wears a bold yellow ensemble while holding the spring’s ‘Soft Sofia’ bag. And in another, McKenna and Andres stroll through the resort town in elegant ensembles. The campaign also features an accompanying video directed by Stephen Kidd where the location and new season styles shine.
Lily, holding the season’s signature Soft Sofia bag, glances behind her as though someone is there.