Frances Bean Cobain, daughter of Singer Courtney Love, stars in the Marc Jacobs Spring 2017 ad campaign photographed by David Sims, celebrating her authentic irreverence.

“Few things remain as constant as my continued inspiration from those whose honesty, integrity, courage, and curiosity lead them to explore and venture beyond preconceived boundaries,” said Marc Jacobs.

Marc Jacobs first met Frances Bean when she was 2 years old at a dinner with her mom and Anna Sui in 1994 at Bar Six in NYC. He always wanted to work with Frances as her beauty, uniqueness, and strength is something the designer had long admired and respected.

“I’m representing what a general, standard, average human girl would look like wearing these clothes. I think that’s why Marc picked me for this,” said Frances Bean Cobain.

Last season, Cobain’s mother, Courtney Love, starred in Jacobs’s Fall 2016 campaign alongside Susan Sarandon, Kendall Jenner, Marilyn Manson, Cara Delevingne and St. Vincent.