Presenting the new Gucci Bamboo limited-edition fragrance campaign by Alessandro Michele and directed by Glen Luchford, bringing to life the fragrance’s new sense of unconfined liberty.
The fragrance is an updated version of the original in new packaging and with the design that conveys the scent’s grace and femininity and captures the poetry and romance that underscores the House’s aesthetic. Its bottle of art-deco lines is decorated with a silver “bamboo” cap, while the box features drawings of a bamboo garden and small birds.
Model Polina Oganicheva appears wearing a feminine pink ruffled frock. The redhead gets surrounded by birds while posing in a peacock chair.
Previously starring ‘Wonder Woman’ star Gal Gadot, the new campaign trades in sultry glamour for whimsical style more in line with Alessandro Michele’s vision.
A woody and floral fragrance, Gucci Bamboo’s eau de parfum features notes of exotic Casablanca Lily and Tahitian Vanilla. Sandalwood and Grey Amber balance the fragrance’s femininity with a resonating woody contrast.