Celebrating the collection’s spirit of life and love with the ease of summer, the latest Stella McCartney Spring 2017 ad campaign finds inspiration in France’s Côte d’Azur, set in the grounds of Eileen Gray’s iconic villa E-1027 amidst Le Corbusier’s modernist murals.
“I wanted these images to be uplifting and have a positive message; all we have at the end of the day is love,” said Stella McCartney.
The season’s corset tailoring, textured eco-suede and printed surf-inspired Lycra are captured through Harley Weir’s lens on models originally cast in our Summer 2017 runway show, depicting the vibrancy and softness in movement of the collection.
The campaign marks the brand’s ongoing collaborations with iconic artists – this season features an uplifting ‘All is Love’ message by contemporary artist Urs Fischer. A spirited mood film choreographed by Blanca Li echoes the print campaign, and draws on bold energy and playful movement in three parts; ‘Trust’, ‘Play’ and ‘Dance’.