Creative Director Oliver Rousteing brings glamorous to the great outdoors in the latest Balmain Spring 2017 ad campaign staring supermodels Isabeli Fontana, Natasha Poly, and Doutzen Kroes. The group is captured on a deserted California highway by Steven Klein.

The colorful and fluid shapes stand out as the models walk the desert landscape with speakers in the backdrop. The trio wear sheer tops, loose-fitting trousers as well as strong shoulders.

Rousteing talks about the inspiration behind the spring campaign. “We capture moments of a mysterious journey of a diverse cast of models, a nomadic Balmain army forcefully moving through an oneiric landscape—an environment which, like the collection itself, has been stripped back to the essential.”