Graphic silhouettes stand out against an immaculate background like an arty collage. For the Chanel Spring 2017 ad campaign, Karl Lagerfeld plays with contrasts as he captures the metamorphosis of a contemporary creature. The designer has enlisted Arizona Muse to interpret and represent the metamorphosis of a contemporary creature and a pop Lolita. Bold colours or black and white, close-ups or bodies in motion, the campaign highlights the explosive combinations from a collection that is feminine and yet ultra-modern.
Opposites attract as the feminine spirit of lingerie fuses with the singularity of new materials and playful references to the online world.
Throughout the whole campaign, the model showcases all of her different personalities, quickly jumping from the cyberpunk to utterly elegant and timeless. With a mixture of Eighties and Nineties-inspired motifs, such as bright bold makeup looks, lingerie dressing and even slightly hip hop-inspired looks the campaign focuses on a bold contrast of eras.
A series of resin and silvery metal cuffs accessorise a patent leather jacket worn with the BOY CHANEL handbag, the iconic House handbag revisited here in a perforated white leather version. A fanny pack nonchalantly clashes with a multi-colour cotton tweed jacket and skirt ensemble worn with a yellow crêpe de chine blouse. Finally booties or ballet flats, low-heeled shoes that play with detail, liberate the movements of this digital Amazon.
Inventive and mischievous, the Chanel Spring 2017 ad campaign recreates the energy of the Data Center Chanel runway show.