The Irish fashion designer has just launched the J.W. Anderson Spring 2017 ad campaign with actress and fashion icon Chloë Sevigny appearing in black and white portraits. Photographed by Jamie Hawkesworth, the 42-year-old is highlighted in two looks — a white, layered mini and a black, short-sleeved midi dress — which are accessorized with the brand’s hit Pierce bag.
The brand’s Spring 2017 collection was inspired by both the Tudor court and overt masculinity — contrasting themes that interestingly fit with Sevigny’s overall aesthetic. Over the years, she’s been revered by the industry for her experimental and sometimes tomboy style, so, it’s natural that Anderson would call upon her to capture the essence of his most recent offering. The love between designer and muse is mutual, in this case: Chloë Sevigny wore custom J.W. Anderson to the 2015 Met Gala.
Additional imagery includes Anderson’s designs juxtaposed against a backdrop of natural scenery. Benjamin Bruno styled the campaign with art direction by M/M Paris.
Jonathan Anderson is two-for-two with his campaign casting for J.W. Anderson. For Fall 2016 the British designer tapped Bella Hadid, bringing her back to her roots in a stripped-down spread.
The casting for this campaign is quite the departure from last season’s choice to have Hadid front the collection. Sevigny is no stranger to modeling herself: Throughout her career, she’s starred in campaigns for the likes of Miu Miu and Chloé. These more natural and characteristically insouciant images for J.W. Anderson, though, are certainly some of our favorites to date.