In the Gucci Spring 2017 ad campaign by Glen Luchford, a band of artists and colorful characters collide in the streets of Rome, feasting on hamburgers dressed in evening gowns, hanging out with tigers and lions and partying in a marble fountain.
Inspired by generations of intellectuals and artists that considered Rome to be their home town, some by birth, others through cultural adoption, this campaign is an homage to personalities like Cy Twombly, Mario Schifano and Laura Betti. The result is a series of compelling stories that champions Creative Director Alessandro Michele’s richly textured collections and accessories on unconventional individuals in the eternal city.
For Gucci’s Spring 2017 ad campaign, Michele really took a walk on the wild side, featuring lions and tigers and leopards with a cast of up-and-coming faces to help bring the Italian label’s intricate collection to life. Wild cats nonchalantly roam the romantic city alongside the models, a giraffe is fed grapes as they dine al fresco, and lions and tigers are welcomed into their home as they watch TV.
The label’s popular bootleg-style tees take center stage, as do the ornate accessories. Hopefully none of the bedazzled bags became lion food.