A leading New York design house of modern luxury accessories and lifestyle brands opened its newest flagship in one of the world’s most prestigious shopping districts at 685 Fifth Avenue. Timed to coincide with the brand’s 75th anniversary year, the Coach flagship store in New York marks a defining moment in both the company’s history and brand transformation.
“We are thrilled to open a true home for the Coach brand on the corner of Fifth Avenue and 54th Street, an address globally recognized for fashion. We’re confident that our modern luxury store environment will be warmly embraced by discerning New York shoppers and international visitors alike.”
The 20,000 square foot retail space dedicated to the Coach brand, designed by Executive Creative Director Stuart Vevers in partnership with William Sofield, Designer and President of Studio Sofield, showcases the brand’s distinctive modern luxury positioning. Specifically, the interior features an impressive blackened steel and concrete staircase, which creates a sense of discovery while shopping, as well as a glass enclosed, vintage inspired elevator. Throughout the three-level flagship is a mix of eclectic and bespoke furniture and objects, accented by custom-designed cabinetry, warm lighting, proprietary carpets and fine millwork. Additional architectural elements include a glass-block facade, expansive windows and a captivating mechanized conveyor belt installed with a rotation of Coach products. The center atrium houses a 12-foot sculpture of Coach’s dinosaur, Rexy, designed by renowned artist Billie Achilleos, and constructed entirely from Coach bags and proprietary hardware.
Victor Luis, Chief Executive Officer of Coach, Inc. said, “With Coach House, we are celebrating our New York heritage and 75-year history of craftsmanship. The flagship features the full expression of our women’s and men’s collections including bags, small leather goods, footwear, and ready-to-wear, in addition to offering a full range of customization and leather services. Together with the opening of the adjacent Stuart Weitzman flagship store, we are bringing two global brands born in New York City to one iconic location.”
The company is also launching two concepts unique to Coach House flagships that speak to the brand’s heritage of leather craftsmanship and innovative design. First, the Made to Order Rogue, which allows customers to create a bespoke Rogue bag, selecting from nine points of customization and over one million possible combinations. Second, the Coach House Workshop – which is the first of its kind – offering expanded leather and craftsmanship services, including special monogramming and exclusive vintage product.