Christian Dior has opened its first makeup concept beauty boutique at 1 World Trade Center in New York with a luxury retail selling space designed in Paris.

The boutique interior which uses modern elements of video design is devoted to a mix of products across all makeup categories including lips, face and eyes. Videos will feature content linking together Christian Dior beauty and fashion, offering clients a full backstage experience.

Inspired by the backstage glamour of Peter Philips, Creative and Image Director for Dior makeup, the space itself comprises of a lip studio where clients can play with and choose from the various textures and product offerings. Six makeup workstations will offer clients backstage pro services including lash and brow styling and flawless face consultations. A fragrance wall brings to life the history and heritage of Dior’s iconic fragrances created by François Demachy, Dior Perfumer-Creator, including Miss Dior, J’adore and Sauvage.

Dior’s new World Trade Center beauty boutique offers a modern backstage shopping environment, reflecting the brand’s unique heritage of luxury and innovation.