Swiss luxury watchmaker and jeweler Piaget held the grand opening of its Japan flagship boutique in Ginza, following the completion of its relocation to Ginza Chuo-dori.

Driven by the Piaget motto: “Always do better than necessary”, the Piaget flagship store in Tokyo clearly reflects the challenging spirit and unrivaled craftsmanship as well as creativity in its elegant and bold atmosphere.

Passing through the entrance hall reminiscent of a private salon, customers are welcomed by jewelry and watches displayed in the windows in a space coordinated around black and white colors. A chandelier with a Piaget Rose motif, one of the Maison’s iconic collections, hangs from the ceiling and brilliantly lights up the interior of the boutique. Ginza is the fourth boutique in the world to implement this iconic Rose chandelier.

On the first floor, there is an area for jewelry and watches as well as bridal collection, where the latest creations can be enjoyed. The second floor has a VIP salon and a space where customers can take a closer look at Piaget’s creations. Rich with over a century of history, discover the magic that Piaget offers through the extravagant high jewelry and watch collection which integrate both tradition and extraordinary creativity.