The avant-garde luxury fashion brand, known for its conceptual Haute Couture, has launched its first Viktor & Rolf Fall 2017 bridal collection in partnership with Justin Alexander, a global name in wedding dress design.

Viktor & Rolf Mariage represents the brand’s artistic interpretation of bridalwear, adhering to the three key brand pillars: Unexpected Elegance, Conceptual Glamour, and Provocative Couture.

Utilizing the French pronunciation of ‘Mariage,’ the collection name pays homage to the brand’s Parisian fashion home whilst highlighting Viktor & Rolf’s deeply rooted fashion heritage as an Haute Couture Maison.

On the upcoming launch of the Viktor & Rolf Fall 2017 bridal collection, fashion artists Viktor Horsting and Rolf Snoeren state, “We have always been fascinated by wedding dresses. A wedding dress is like a story, a small universe in its own right. It is an icon of one of life’s most precious moments. Each dress in this collection has an individual, autonomous character. Our love for wedding dresses is evident considering the many times we have designed them throughout the years.”

The range, characterised with its striking detailing and voluminous tulle creations, features Viktor & Rolf’s iconic bow signature and opulent handcrafted embroideries, informing a romantic collection of classic and feminine designs with a surreal twist.

Hosting a wide range of bridal lines with consistent brand growth, Justin Alexander makes for the most authentic, skilled and qualified partner to launch the Mariage collection.

“With this exclusive collection, we look forward to bringing Viktor&Rolf’s iconic designs to life and adding another great brand to our portfolio,” shares Justin Warshaw, President of Justin Alexander.