For Tiffany & Co. Holiday 2016, the renowned jeweller celebrates the magic of the season by capturing the sense of surprise, passion and delight that Tiffany jewels inspire. The holiday campaign theme, “Make the World Sparkle,” is both a call to action to make the world a brighter place, as well as an invitation to give a gift that lights someone up with joy. The ultimate gift: a Tiffany Blue Box® and the sparkling present within it.
The theme communicates that it’s not just what’s inside the Blue Box that sparkles. The person who is given the gift also shines—as does the world around them. Actor Elle Fanning, who also appeared in Tiffany’s fall 2016 Legendary Style campaign, will be featured in a campaign film that captures the spirit of a Tiffany holiday. Glimmering snow-covered streets and the twinkling lights of a Manhattan skyline set the scene, symbolizing the timeless union of the iconic city and the brand. Fanning wears the brilliant Tiffany Victoria™ collection and the Tiffany Soleste® ring interposed with images of the classic Tiffany® Setting—a nod to the world’s most famous engagement ring—and the new Tiffany T Square Bracelet with princess-cut diamonds.
Tiffany’s jewelry is renowned for its unparalleled brilliance, from the cut and clarity of the stones to its namesake setting. The “Make the World Sparkle” campaign reminds us that a gift from Tiffany is not simply a fleeting moment of elation, but one that holds a lasting significance and brings loved ones even closer together.