Directed by renowned Canadian music video Director X and featuring exclusive music provided by producer Skrillex, the Alexander Wang Fall 2016 ad campaign includes a series of films featuring 23 #WangSQUAD members. In the first instalment of the campaign, the raging models and celebrities are seen entering and partying in a Beverly Hills mansion while donning the upcoming collection.
Bringing together the eclectic group of influencers including the likes of Kylie Jenner, Tyga, Skrillex, Anna Ewers, Alice Glass, Alice Metza, Issa Lish, Hanne Gaby, Katie Moore, Yana Bovenistier, Wang exhibits his penchant for fusing fashion and pop culture.
The raging festivities includes Skrillex DJ-ing, Kylie Jenner and Tyga PDA, Anna Ewers dancing with them in the bathroom and the rest of the models wreaking havoc in the living.
While many of the cast members met for the first time on set, Wang says it felt like everyone was old friends based on the partying spirit. And this all made for some excellent footage. “There is one scene with Skrillex and a few of the model girls. We just kind of threw them in there with Alice Glass,” Wang explains. “Skrillex started playing his own music, and we didn’t even script it that way — he just took out his laptop and started playing — all the girls started going crazy! They jumped up on the bar, they started taking their clothes off and headbanging. Director X was like, ‘We gotta shoot this, we gotta shoot this!‘”
As the caption suggests, there’s more to come. Since there are many more Wang campaign stars we didn’t see in the first clip—like Zoey Kravitz, Tinashe, A$AP Ferg and more—expect to see them in the upcoming teasers.