MYKITA NEW BOUTIQUE IN LOS ANGELES
Mykita opens its newest boutique on the ground floor of the Eastern Columbia Building, a ...
September 26, 2016
Mykita opens its newest boutique on the ground floor of the Eastern Columbia Building, a towering art deco landmark in the historic core of Downtown Los Angeles. Inside the curved windows and distinctive turquoise and blue exterior, the generous space and Mykita’s reduced shop design concept creates a tranquil timeout from the noise and speed of the Californian metropolis.
“The rare and compelling character of Downtown really drew us in”, says Mykita Creative Director and founding partner, Moritz Krueger. “The authenticity of this area connected with so much history, creativity and controversy resonates with Mykita. Preserving the original character of the location and becoming part of its buzzing transformation is equally inspiring.”
The interior design reflects the brand’s strong interest in surface and materials with finely structured grey terrazzo flooring, rubbercoated bench tops and tempered press wood wall panelling. Custommade, concrete monoliths from Italy are spaced throughout the shop creating peaceful areas for trying on glasses and discovering the collections.
Readymades mix with customdesigned furniture for the shop’s interior. The primary design element is the all white Mykita wall using perforated steel angle beads reinvented from their traditional function as heavyduty shelving supports. This backlit structure serves as a pres entation area for the eyewear collections; individual shelf elements inserted into the wall give each pair of glasses its own stage. Outofservice flight attendant trolleys are repurposed asa storage facility for additional glasses. The overall effect is that of an an installation, which
both complements and preserves the iconic character of the building.
The Mykita Shop Los Angeles carries all optical and sunglass collections by the Berlin brand, including the covetable designer collaborations with Bernhard Willhelm, Damir Doma and Maison Margiela. The inshop laboratory is fully equipped to fulfil optical prescriptions and fit lenses.
