Sports and fashion icon David Beckham and world-renowned actor and comedian Kevin Hart are teaming up again for the new H&M Modern Essentials film campaign. The new ad features the two stars on a road trip, picking up the storyline from their first commercial where Kevin was preparing to play the role of David in a feature film. This new campaign pictures David and Kevin wearing identical looks from the Fall 2016 collection, and tells the tale of Kevin’s plans to star in ‘I, Beckham: The Musical’.
“I loved shooting the first campaign with Kevin for H&M so much, we just had to do a sequel. This time we’ve pushed the story even further. I hope everyone likes it, we certainly enjoyed filming it,” says David Beckham.
“It’s great to have the opportunity once more to show the world what everyone really knows, that I am the true inspiration for David Beckham’s style. He copies everything from me,” says Kevin Hart.
The new campaign follows David and Kevin on a road trip from Los Angeles to Las Vegas, supposedly to meet backers to finance a new Vegas musical. Along the way, Kevin’s commitment to playing the role of David gets even more extreme. The stars are shown wearing two looks from the new collection: a zip-up flying jacket with a faux fur collar paired with a turtleneck, and a block-stripe knit sweater.
“David and Kevin look so sharp in the campaign. Modern Essentials is a collection for men to have great personal style no matter where they find themselves. The flying jacket and striped sweater are new wardrobe essentials for men all round the world,” says Andreas Löwenstam, H&M Head of Design Menswear.
The campaign was directed by Fredrik Bond, who was also responsible for the previous two David Beckham commercials for H&M. It was filmed outside Los Angeles in May. During filming, David shared an on-set image on Instagram to reveal his new campaign with Kevin.