The 3.1 Phillip Lim Fall 2016 ad campaign continues the brand’s collaboration with photographer Viviane Sassen, creating artful, unexpected images that “romance reality”, rather than escape from it.
For the fourth consecutive season, authentic images are captured without hair, make-up, and styling teams, on the streets of a global city, shooting spontaneous real moments in time.
Continuing the spirit and celebration of going home established with the Spring 2016 campaign, Phillip and Viviane asked model and musician, Jamie Bochert, to partake in this next intimate chapter.
The team traveled to her family’s colorful, dynamic Brooklyn and New Jersey neighborhoods – locations steeped in childhood memory. The result is a series of raw images, celebrating the 3.1 Phillip Lim ethos of finding beauty in the every day.
Tying into the candid mood of the advertisements, the images were shot without the usual hair, makeup and styling teams associated with fashion shoots. Jamie wears looks from the autumn collection including velvet separates, long coats and high-waisted trousers.