Frederikke Sofie is the star of the Missoni Fall 2016 film campaign with photographer and videomaker Harley Weir. The Missoni Fall 2016 ad follows a day in the life of a boy and a girl and their musings on life, sensuality, femininity and masculinity.
The backdrop of the new Autumn Winter 2016 campaign forms a lacustrine setting that is reflected and split in half by the waters of the Segrino and Alserio Lakes. Transposed from the metropolis to a natural environment, from furnished spaces to the valleys of Lake Como, the tableau is romantic, almost imaginary.
Sensuality and natural elements arise from Angela Missoni’s vision for Autumn Winter 2016, where urban spirit and contemporary nonchalance meets pureness of the natural landscape. , Multicolored, blended textures are articulated through space-dyed and solid-colored bands in vertical stripes or zigzags, fringed appliques, lengthy tape scarves, cardigans, jackets and overcoats are coordinated with pullovers, as if under a spell.
The campaign features a series of ‘portraits’ with standing and seated models languidly crouching over a structure of seemingly levitating chairs and stools. The campaign is the second Missoni campaign from 27 year-old Londoner, Harley Weir, the star photographer famed for her debut online and her fashion collaborations. In Weir’s distinct style, portraits of the top model Frederikke Sofie and model Clément Chabernaud emanate sensually with character, whilst tying fashion to the uniqueness of the individual, transforming every shot into an iconic reflection of today – encapsulating and recording our moment in time.