Taking to the Italian city of Lecce, the Furla Fall 2016 ad campaign exudes youth and charm. Bathed in a warm orange light, the images capture all the sun-kissed beauty of the ancient city’s baroque church facades and white stone buildings.
Models Ine Neefs – who also appeared in Furla’s Spring 2016 campaign – and Jordan Barrett bring this Italian story to life througuh the lens of Mario Testino. With their youth, bright smiles and enthusiasm, they are curious about the world and full of life, darting about Lecce’s winding streets with an exuberance that Testino captured with dynamic, modern style. Each shot radiates joy and the Italian way of life, in a true ode to beauty that is the perfect setting for presenting Furla accessories.
For the campaign, Furla opted to show its muse Neefs with a red Metropolis Bolero: this version of the brand’s iconic bag features elaborate laser embroidery and golden rivets. The campaign also features the Furla Valentina, a color-blocked bowler bag in delicate, refined shades; the Furla Stacy, a hammered calfskin bucket bag in gunmetal gray and silver; and a red pony skin version of the Furla Club, the season’s It Bag that stands out for its two straps – a thicker, sportier one for everyday use, and a slimmer one with metallic details that transitions easily to more formal occasions.
Various other accessories, from shoes and watches to eyewear and jewelry, appear alongside the bags, putting the full range of Furla products on display.
Go behind the scenes of the new Furla Fall 2016 ad campaign directed by Mario Testino.