Model Hailey Baldwin has created a capsule collection for Australian label The Daily Edited, called The Hailey Edited, as she is announced the new face of the luxury label. The collection features customizable leather accessories including backpacks, clutches, bucket bags, and passport holders.
“The backpack had to be big enough to fit a 13-inch MacBook,” Alyce Tran, co-founder of personalised leather goods company The Daily Edited, told guests at a lunch in Sydney to launch the new micro-range, which is available now for pre-order with delivery before August 25th.
This is the first time Baldwin has released a design collection, and she was involved in the process from sketch to realisation. Her involvement in the design process saw her select components for the designs including leather, finish, colour-palette and hardware.
“I’ve always loved The Daily Edited’s dedication to simple design and a clean aesthetic. #theHAILEYedited is an extension of that, and aligned with my own personal style,” Baldwin said in a statement. “I am excited as this is the first time I am ever designing my own capsule collection, something I have always wanted to do.”
In discussion with The Daily Edited founders Alyce Tran and Tania Liu, Hailey described her personal style as simple and practical.
Discover the collection here.