Shot by photographer and filmmaker Tyrone Lebon, the Calvin Klein Fall 2016 ad campaign spotlights an evolved cast of talent that encompasses actors, musicians, cultural icons, athletes, fashion idols, social media heavyweights, artists, and professional and street cast models – often paired together to create a dynamic and artful mix of visuals.
The photogrphaer who created their Spring 2016 campaign, continues with “I _______ in #mycalvins”once again with a dynamic cast.
Those featured include Frank Ocean, Kate Moss, Margot Robbie, Young Thug, Bella Hadid, Grace Coddington, Cameron Dallas, James Rodriguez, Zoe Kravitz, Lola Kirke, Henry Rollins, G.E.M., Mo’ne Davis, Sonoya Mizuno, Yung Beef, Antoine-Olivier Pilon, Aomi Muyock, Cuba Tornado Scott, Selah Marley, Kacy Hill, Keith Ape, Presley Walker Gerber, Anna Ewers, Mark Maceachen and Roos Abels, Tommy Genesis, Yung Lean and more.
“Through our Fall 2016 global campaign, we push the boundaries of traditional advertising with our content and our cast. We are inviting the consumer into our world to experience personal storytelling that no other brand can offer them. Our approach is digital-first, video-led and socially powered, providing our audience with an authentic and intimate experience that they can consume and share,” said Melisa Goldie, Chief Marketing Officer at Calvin Klein.