The new Fendi Roma book explores 90 years of Fendi’s visionary collections, empowered femininity, and cinematic inspiration. Illustrations and historic archival images are featured, drawing the inextricable link between Fendi and Rome.
Divided into five sections, it chronicles Fendi’s journey from an artisanal fur house in 1926 to the mega fashion brand it is today.
Founded in 1925 by Edoardo and Adele Fendi with the creation of workshops devoted to leather goods and fur, Fendi is first and foremost a Roman luxury house. Inspired by the architecture, colors, and textures of Rome, Fendi designs are a true product of the city they represent. It is also a family company of strong women—Silvia Venturini Fendi, the creative director for accessories and menswear, belongs to the third generation in the business. And, while remaining faithful to these roots, Fendi is not afraid to look outward: Since 1965, Karl Lagerfeld, now creative director for fur and ready-to-wear, has brought his unique, forward-looking perspective to the brand.
With breathtaking photographs of Fendi designs and their inspirations, Fendi Roma celebrates ninety years of family, artistry, and craftsmanship.
The book will be available for purchase in September 2016.