Following the role Giorgio Armani played as sponsor during the London Olympics in 2012, the Olympics and Paralympics in Rio 2016 sees Emporio Armani EA7 once again as the official outfitter of the Italian Team, and they unveil the new collection film shot by Serge Guerand.
The heroic and luminous black-and-white images were taken in Fuerteventura. Against a backdrop of sand and sky, models Pietro Boselli and Penny Lane are portrayed in tense and dynamic poses, caught in the act of releasing the full power of their bodies through athletic gestures. The images communicate energy as well as a sense of sharing the moment and are a celebration of sport played with passion and dedication.
The models are seen wearing clothing, accessories and eyewear from a formal and leisure wardrobe created especially by Giorgio Armani for Italian athletes competing in Rio and available for purchase at Emporio Armani stores.