Karl Lagerfeld has recruited Willow Smith for the Chanel Fall 2016 eyewear ad campaign.
The daughter of Will and Jada Pinkett Smith stars in the black and white campaign while in Chanel jewels and sporting the house’s new sun and optical offerings. She is seen wearing a pair of oversized sunglasses and various different eyewear frames, paired with a wide belt worn as a chocker and dark, matte lipstick.
The campaign features two short videos as well, in which Willow dances rhythmically showing off both the Chanel Fall 2016 eyewear proposals and her inspiring style and charismatic personality.
“A multifaceted artist, writer-composer-singer and actress, Willow Smith is the embodiment of her generation’s spirit. Her youth and energy charmed Karl Lagerfeld who has invited her to join the family of Chanel muses,” said the brand.
Shot in black and white by Karl Lagerfeld himself, Willow Smith is officially following in the footsteps of muses Lily-Rose Depp, Cara Delevingne and Kristen Stewart, who represent Chanel’s newest generation of brand ambassadors.
Lagerfeld formally invited Willow to join Chanel’s crew back in March, leaving many thrilled and enthusiastic about such a choice.