At the monumental scene of Alberto Burri’s Grande Cretto of Gibellina in Sicily: the brand’s ongoing project The Art of Collaboration returns to present the Bottega Veneta Fall 2016 collection through the lens of Dutch photographer Viviane Sassen.
It all started in 2001 when Tomas Maier came onboard as the brand’s creative director and introduced this remarkable idea of inviting world-renowned visual artists to collaborate on the brand’s advertising campaign, season after season. After celebrated photographers like Nobuyoshi Araki, Nan Goldin, Philip-Lorca diCorcia, Pieter Hugo, Peter Lindbergh and Juergen Teller; Bottega Veneta has joined forces with Dutch photographer Viviane Sassen—for the second time—for its Fall/Winter 2016 advertising campaign.
After the last campaign in Netherlands, this time, the brand has chosen to shoot amidst the massive and extravagant monumental scene of Italy’s Grande Cretto of Gibellina. The Grande Cretto of Gibellina is a land art that spreads across 80,000 square meters and was built by Alberto Burri, a revolutionary post-war Italian artist. Sadly, the work of art was destroyed in 1968 due to an earthquake and couldn’t be built again.
Sassen envisioned a symbolic celebration of life and art for the shoot and brought it to reality by covering the remains of the village with concrete blocks, enhanced by cracks. This stunning picture painted by the Dutch artist brings out the beauty of a range of clothes that are chic and defined by colours, including peacock blue, royal red and more. The artistic background vistas serve as a contrast to the vibrant colours of the clothes.
We take you behind the scenes of this latest collaboration of Bottega Veneta to give you a glimpse of the label’s Fall 2016 collection.