The Italian band has just unveiled the Moschino Fall 2016 ad campaign photographed by Steven Meisel. Creative director Jeremy Scott tapped a cast of notable models including Raquel Zimmermann, Stella Tennant, Anja Rubik and Anna Cleveland. Clad in biker jackets, peplum skirts, leather boots and deconstructed gowns, the women spray paint, destroy cars and snarl for the camera’s lens.
Taking sledgehammers to cars, throwing pastel-shaded smoke bombs and tagging walls with colorful graffiti the Moschino woman still maintains her glamour with leather handbags and elbow-length gloves styled by Carlyne Cerf de Dudzeele.
As is often the case with Moschino advertisements, the juxtaposition of glamorous and at times over-the-top clothing pairs well with an unexpected, grittier backdrop. That was the intent, surely, and Scott’s revolters look ready for action.
Since its launch in the early 1980s, the Italian brand has built an empire on kitsch and eccentricity, an aesthetic Jeremy Scott has only heightened in his time as creative director.