For the Isabel Marant Fall 2016 campaign designer designer and longstanding creative partner Franck Durand have broken out the disco ball to transcend time and genres.
British model Edie Campbell takes the spotlight as the face of campaign. Her first time fronting the French designer’s advertisements, the images capture a ’80s inspired look complete with a volume-filled hairstyle and puffed up sleeves wearing boyish styles including lacquered leather and boxy coats. Inez & Vinoodh captured Edie in a set of moody portraits photographed on location in Paris.
While many may think of the disco ball as simply a prop to model Edie Campbell’s gaze and Inez Van Lamsweerde & Vinoodh Matadin’s lens, there is more to that glistening sphere than meets the eye. While disco balls were born in the 1920’s they came to prominence in the 70’s and 80’s which is representative of Marant’s design influences for her collection. Asymmetrical rushed dresses with giant shoulder bows were just at home in sparkling dance floors in the 80’s as they will be for this upcoming fall.
Inez and Vinoodh, under the guidance of Durand, masterfully play with the idea of light juxtaposing 80’s red glows with 70’s neon blues.
Overall the campaign is sublime amalgamation of decades which is as much a reflection of Marant’s collection as it is of our times.