Apple has long talked about blurring the line between technology and fashion, especially with the launch of the Apple Watch, and today it partnered with fashion guru Alexander Wang to launch a fashion channel on Apple Music. Wang has partnered with Apple to launch a series of three playlists: Chill, Hype, and Vibe.
Apple Music’s first fashion channel comes following the company’s decision to sponsor the 2016 Met Gala, which focused on merging the technology and fashion industries.
The Chill playlist is designed to be listened to while decompressing or during a night in. Artists featured in it include Rhianna, Drake, and Juicy J. The Hype playlist is meant for the exact opposite kind of days as the Chill playlist. Wang says that the Hype playlist includes songs that “kick up the energy” by artists like Diplo, Lil Jon, and M.I.A. Finally, the Vibe playlist is a mixture of both and includes A$AP Rocy, Rich Homie Quan, and Meek Mill.
Wang’s three offerings will be continually updated. The fashion guru calls the playlists his “memory bank” for songs that he likes:
“Year-round I’m always trying to find music and define who the character that season is, thinking about the show, the energy, and the venue, so I start collecting a playlist throughout, using it like a memory bank for songs I like.”
Wang’s playlists and the Apple Music Fashion channel can be accessed by all Apple Music subscribers on iOS devices, Macs, and Android devices.