Mykita and Maison Margiela are linked by a shared concept of the creative process – the reinterpretation of historical forms, radical experimentation with constructions and an unconventional approach to materials.

Elaborate high-fashion styles, pure and radical silhouettes and the raw aesthetic of classic forms with an unfinished surface come together in the Mykita x Maison Margiela 2016 ad campaign. Every pair is a strong modern statement.

Star of the new campaign is undoubtedly MMTRANSFER003.

The explicitly round shape bears the irregular texture and mineral vein pattern of natural stone, which has been etched and meticulously lacquered by hand on to the stainless steel frame. Flat lenses add to the avant-garde aesthetic of this high-fashion eyewear.

In a triumph of modern handcraft, patterns from the natural world – such as the irregular texture and mineral vein pattern of natural stone – are etched and meticulously lacquered by hand on to the stainless steel frame. Flat lenses add to the avant-garde aesthetic of this high-fashion eyewear.