Celebrating the best of British creativity, the Burberry Fall 2016 ad campaign features London-based model Edie Campbell – 10 years after she made her debut for Burberry – and actor Callum Turner, alongside illustrated portraits by British artist and interior designer, Luke Edward Hall. The artist has also hand-painted the backdrop to selected campaign images – blurring painting and photography for the first time in a Burberry campaign.
“Luke is a great talent and it has been wonderful working and collaborating with him on our campaign. His beautiful illustrations next to Mario’s powerful photographs capture the artisanal spirit of the collection,” commented Creative Director, Christopher Bailey.
The first time the brand has commissioned an artist to contribute to its advertising campaign, Hall’s whimsical illustrations are a modern interpretation of classical portraits, adding a dash of British eccentricity to the slick model shots captured by Mario Testino. “I love the human element of the drawings onto the photographs. In this digital world we are living, the softness and handmade feeling adds something intimate,” says Testino.
First seen on the catwalk in February, the wide-strapped shoulder bags are each one-of-a-kind, featuring an eclectic mix of patterns and textures, finished with an oversized polished buckle and a plaque engraved with the name of a British town, street or village.
“When I first saw the collections, the variety of textures and jewel tones inspired me to get my paints out – I love colour and it was a joy to be able to experiment freely,” says Hall. “As a British artist and designer, it’s been a pleasure to work with Burberry, a brand rooted in British heritage and craft.”