GIORGIO ARMANI FALL 2016 RTW RUNWAY SHOW IN MOSCOW

GIORGIO ARMANI FALL 2016 RTW RUNWAY SHOW IN MOSCOW

Renowned Italian designer Giorgio Armani sought to entice Moscow fashionistas with his latest ...

April 18, 2016

Renowned Italian designer Giorgio Armani sought to entice Moscow fashionistas with his latest creations on a visit to Russia amid weaker demand globally for luxury goods.

After his last trip to Moscow in 2009, the designer returned to the Russian capital for a series of events including the presentation of his book and his Giorgio Armani Fall 2016 men’s and women’s collections with a fashion show. He presented at Tesla 4000, in front of 480 guests including celebrities, socialites, dignitaries and the press. The fashion show was followed by an after-party.

Models strutted down the catwalk in a former electric cable factory in the Russian capital and Armani closed the Thursday show holding a giant Russian nesting doll.

“Russia is a key market, with many special customers who have always embraced my vision of style and lifestyle with great enthusiasm,” he said in a statement.

Armani has several stores in the country, which has been hurt by recession amid falling oil prices, which together with a slowdown in China and security fears impacting international tourism, have dampened the outlook for luxury goods demand.

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