Renowned Italian designer Giorgio Armani sought to entice Moscow fashionistas with his latest creations on a visit to Russia amid weaker demand globally for luxury goods.
After his last trip to Moscow in 2009, the designer returned to the Russian capital for a series of events including the presentation of his book and his Giorgio Armani Fall 2016 men’s and women’s collections with a fashion show. He presented at Tesla 4000, in front of 480 guests including celebrities, socialites, dignitaries and the press. The fashion show was followed by an after-party.
Models strutted down the catwalk in a former electric cable factory in the Russian capital and Armani closed the Thursday show holding a giant Russian nesting doll.
“Russia is a key market, with many special customers who have always embraced my vision of style and lifestyle with great enthusiasm,” he said in a statement.
Armani has several stores in the country, which has been hurt by recession amid falling oil prices, which together with a slowdown in China and security fears impacting international tourism, have dampened the outlook for luxury goods demand.