Tommy Hilfiger has tapped Hailey Baldwin and Lucky Blue Smith to formally announce its new capsule collection Tommy Jeans.
The duo stars in the Tommy Hilfiger Spring 2016 denim ad campaign, which puts a “fresh, youthful twist” on classic 1990s items. Nostalgic fans will find unisex logo T-shirts, long-sleeved sweatshirts and oversized denim jackets that are very much in line with the logo-heavy, casual streetwear craze that fashion is fixated on right now. The women’s pieces include a bikini, high-waisted jeans, frayed cut-off shorts and dungarees.
“Reminiscing on the ’90s reminds me of some incredible memories — from our first collaborations with musicians and celebrities to our continued passion for pop culture. Our Tommy Jeans collection celebrates some of my favorite styles from our early years, updated for a new generation of Tommy fans,” Hilfiger said in a press release.
Baldwin made her first major New York Fashion Week appearance at Tommy Hilfiger’s Spring 2016 runway show and also appeared in the brand’s denim campaign for the same season.
The collection is available at select U.S. stores and online at Tommy.com.