Located in the heart of central Tokyo, the Ginza district is synonymous with style, luxury and wealth – perhaps more so than anywhere else in Japan. Even the name is connected to money: Ginza literally means ‘silver mint’, a name it gained from the mint built by legendary shogun Tokugawa Ieyasu not far from his castle in the 1600s.

Occupying 800 square meters over two floors, Bally‘s contribution to Ginza’s newest retail landmark features a ground floor dedicated to men’s and women’s accessories and ready-to-wear collections, as well as a Gentleman’s Corner that offers Made to Order and Shoe Care services, plus a first-floor home to a VIP room and an event space.

In collaboration with David Chipperfield Architects, the firm behind Bally’s New Bond Street store in London and the new Rodeo Drive flagship in Los Angeles, the Ginza store is inspired by Modernist architect Marcel Breuer’s design of a Bally store from 1921, blending contemporary and traditional touches to add a distinctive new design dimension to Ginza.

Bally’s CEO Frédéric de Narp and Creative Director, Pablo Coppola, celebrated the grand opening of the brand’s new flagship store.. The celebration was comprised of an evening cocktail in the new store, followed by an exclusive dinner.

Bally also unveiled a new exhibition of its archives which left Switzerland for the first time. ‘Bally Untold – Part 1: 1851-1951’, takes the viewer through 100 years of Bally’s history and is open to the public until May 8th in the Ginza store, the first time this exhibition will be seen outside of Switzerland.

Over 400 guests attended the Bally Tokyo Flagship store event, including Freida Pinto, Luke Evans, Linda Evangelista, Princess Takamadonomi¬ya Hisako, Tadanobu Asano, Sumire, Rihito, Eimi Kuroda among others.