Created by Beyoncé, Ivy Park is an merging fashion-led design with technical innovation. Creating a new kind of performance wear: modern essentials for both on and off the field.
Ivy Park includes 200 pieces and is a joint venture and partnership between the pop icon and Topshop.
The “7/11″ singer shared her excitement behind this latest business venture with Topshop. “Working with its development team to create and produce a technical and fashion-led collection is exciting and I’m looking forward to participating in all aspects of this partnership.”
While Ivy Park is a stand-alone brand, it will be sold in Topshop as well as stores including Selfridges, Net-A-Porter and JD Sports in more than 50 countries.
“When I’m working and rehearsing I live in my work-out clothes but I didn’t feel there was an athletic brand that spoke to me,” said Beyoncé. “My goal with Ivy Park is to push the boundaries of athletic wear and the support and inspire women who understand that beauty is more than just your physical appearance.”
Discover the video as Beyoncé can be seen modelling the brand new sportswear collection herself.