Miuccia Prada’s latest project for Miu Miu finds her bringing together music, technology, graphic design, and the label’s runway shows in a new app, aptly named Miu Miusic.
The new Miu Miu Miusic app features 10 custom soundtracks, inspired by past runway presentations, created by famed DJ Frédéric Sanchez.
With titles like “Analog Dream” and “Ride the Snake,” the songs promise the musical complexity and depth Sanchez’s soundtracks always bring. The new Miu Miu Miusic app allows you to remixe music trackswith original graphics inspired by the current collections to create a mesmerising, unique and personal video for you to keep and share across social channels.
Miu Miu has partnered with tech company Neosperience on the intersection of graphics, music, and video. The short films can be saved and shared across social apps, further growing the brand’s already massive social network.
The app is available on iOS, Android and Windows devices