The images of the Louis Vuitton ‘Series 4’ ad campaign involve a triptych in which each section echos and completes the other, weaving a narrative about a heroine with multiple facets. The authors of the latest chapter are Juergen Teller, Bruce Weber as well as Tetsuya Nomura and VW of Square Enix, the Japanese video game and manga creator. Each one expresses a point of view about the muse of a new era.
The Heroine shot by Bruce Weber, known for his images that capture youth’s vitality, is truly multi-facetted. In Tampa, a timeless town on the west coast of Florida, a group of girls takes to the street with the haughty insouciance of an idealistic age when the world holds nothing but the promise of conquest.
Among them are Jaden Smith, the young hero of a new generation that worships stylistic freedom.
Go behind the scenes and watch as the clan struts street-side showcasing the eclectic collection of the brand;s Spring 2016 ready-to-wear and accessories collection.