The Chloé Spring 2016 ad campaign, photographer Theo Wenner’s first campaign for the Maison, sets the scene for hot summer days, as the season’s Chloé girls explore a bustling city in the warmth of the morning sun. Set in the bustle of Buenos Aires, the campaign embraces the bohemian spirit of the “Paris of South America,” showcasing the collection against the backdrop of cobblestones and mosaic-tiled footpaths.
Each girl glows with unique personality and an individual sense of style – showcasing their natural grace and easy friendship. Embracing a carefree spirit, the time of day shifts subtly throughout the series, as the dynamic movement of the season’s technicolour ombré silk dresses, printed lace and athletic, romantic separates are captured in the dazzling sunlight.
The campaign launches models Céline Bouly and Ari Westphal as the new faces of Chloé. Antonina Petkovic and Ilvie Wittek return alongside Céline and Ari, in a tumble of breezy curls, sun-kissed faces and fleeting glimpses of summertime friendship.
“This campaign is very exciting for me because I really wanted to create a new energy for Chloé this season,” Clare Waight Keller, Chloé Creative Director, explains. “Theo is a photographer I have worked with several times before, and I really appreciate his youthful eye and spontaneity behind the lens. Likewise, I wanted to bring new faces to Chloé as they represent a more adventurous, free-spirited, impulsive side of the Chloé girl.”