Models Lineisy Montero and Mica Arganaraz were photographed by Creative Director Karl Lagerfeld for the Chanel Spring 2016 ad campaign. The images — shot in Brooklyn — were just revealed along with a pair of video ads and a social media initiative.
The bright, colorful Spring collection features many classic Chanel elements, including tweed pieces, tied-up scarves and boxy jackets. In contrast with their polished looks, the models are shown against the backdrops of a scaffold, worn down sidewalks and a car that has seen better days.
Lagerfeld also launched two “City Western”-themed videos alongside the ad campaign images — “one showing the colorful and ethereal silhouettes from the collection and the other, the season’s chic, functional accessories,” according to the brand.
For the Chanel Spring 2016 runway show last October, the fashion house built a miniature airport terminal in Paris’ Grand Palais. Models walked past gates, ticketing kiosks and members of the audience sitting in the boarding area for Chanel Airlines while toting rolling suitcases or handbags with their flying essentials.