The Prada Spring 2016 ad campaign stars models Natalia Vodianova, Sasha Pivovarova and Yasmin Wijnaldum.
Lensed by Steven Meisel, the campaign perfectly reflects the chic aesthetic Prada is so well known for. Set in an elegant, gilded space, the models don floral-embellished jackets, long stripe prints and chic heels from the Spring 2016 collection.
“When I started, everybody hated what I was doing except a few clever people. Because it was not for the classic ones — there was something disturbing. And for the super trendy, avant-garde-ists, it was too classic. I always like to move in that space, never please anybody. There is always something disturbing, which is probably what I am and I like,” Miuccia Prada told The Independent in October.
“I don’t dislike, I don’t reject … I don’t disown clothing. I always accepted my love for clothes, but I didn’t want to enter into the fashion business. But I did it I think because I probably liked it. And the liking of doing it was more than the theoretical dislike,” she added.
This is Natalia’s first for the brand, having dropped out of the scene for the past few years before returning this year to star in a handful of fashion campaigns. Yasmin, the 17-year-old they’re calling Prada’s teenage muse, is definitely set for supermodel-dom, having also walked for brands like Prada, Valentino, Lanvin and Chloé this Fall.