After three seasons of fairly traditional campaigns, Creative Director Nicolas Ghesquière goes in an unexpected direction for the Louis Vuitton Spring 2016 ad campaign.
The French designer chose Lightning, a character from the video game series ‘Final Fantasy’ as the star of the advertisments. Working with video game artist Tesuya Normura of Square Enix, the pink-haired heroine wears looks from the latest collection including bags and crop tops.
Nicolas Ghesquiere unveiled the news this week on his personal Instagram account with a 15 second video of Lightning wielding Louis Vuitton purses as if they are weapons. “Reality and fantasy become one: Lightning a genuine heroine in the new @louisvuitton series 4 ad campaign,” reads the caption.
Although the pairing is surprising, it’s not completely nonsensical. Ghesquiere’s Spring 2016 collection for the house was inspired by Japanese anime – the show opened with a pink-haired model who looked similar to Lightning.