SET is a progressive premium brand that stands for a contemporary, urban casual look. The SET Spring 2016 collection’s progressive image is defined by standout pieces and clear statements.
All pieces are easily combinable and exude a casual elegance which is always paired with an edgy sexiness. The brand aspires to the highest quality standards – which is why the collection is largely produced in Europe using European fabrics and yarns. Presenting a premium quality product is the priority in every collection.
The SET Spring 2016 collection showcases laid back pieces that can be transported from day to night. This season, we are introduced to trendy pieces such as flowy dresses, cool jumpers, and cut-out crop tops. The brand exposes a cool use of suede through A-line skirt and fringed jackets giving way to a classical bohemian aesthetic. The subtle color palette includes khaki, blue, black and white, making this collection effortless for mixing and matching pieces. The silhouettes are distinguished from strong cuts to soft shapes giving way to an intriguing variety.
SET was created by Maya Junger in 2009. She herself epitomises the typical SET woman – and embodies the spirit of the brand. She loves the buzz of the world’s major cities, enjoys collecting contemporary art and vintage furniture, and is continuously inspired by the zeitgeist.
This inspiration shines through in her collections as well as in the brand’s head office with its modern mix of art, culture and design.
Watch an exclusive behind the scenes video of the SET Spring 2016 ad campaign shoot featuring Nadja Bender.