After featuring Natasha Poly for two seasons, Isabel Marant taps Brazilian model Raquel Zimmermann as the face of her Spring 2016 ad campaign. The images were captured by Inez & Vinoodh and the result was a quirkily androgynous look that captured the best aspects of the designs.
A particular strength of Zimmermann is her ability to create a whole character and story for the clothes she is wearing, while maintaining a distinct level of high fashion.
The designs in the Isabel Marant Spring 2016 collection were inspired by a mixture between streetwear and Northern India, and for the campaign, the photographers made sure to showcase the variety of metallics and structure used. The beauty of Marant’s most recent line is the clear inspiration and how well it translates via the fringed and otherwise embellished fabrics.
“It’s a new contrast of minimalism and something more decorative mixed together with a very sporty and easy attitude,” said Marant.
Marant used push her leaning toward masculinity and androgyny. The most notable trait about the Isabel Marant Spring 2016 campaign is its laid back vibe, which plays well against Zimmermann’s push for high fashion.