Photographed by Peter Lindbergh, the Ermanno Scervino Spring 2016 ad campaign features Elisa Sednaoui as the face of the Maison for the second season.
The Californian desert, right outside the city of Los Angeles, was the stage for an in action story with a cinematographic touch, inspired by Michelangelo Antonioni’s masterpiece “Zabriskie Point”. The charm of the desert and the colors that blend in with the horizon, enhance the femininity of Ermanno Scervino looks. Elisa moves in a scenario that is almost lunar, wild, from the seduction of lace to the glamour of the Mikado fabric.
“The sense of freedom is an extremely strong feeling in the desert,” explains Ermanno Scervino. “The absence of obstacles as far as the eye can see is intoxicating. Elisa, dressed in white lace is a dream, a stimulus to look towards the future, towards new horizons”.
The male protagonist of the campaign is Alan Jouban, American martial arts champion.