Burberry has recently launched “The Burberry Booth” which enables customers to star in a personalized version of its Festive campaign.
Powered by Google, using the latest real-time video stitching technology, “The Burberry Booth” enables customers to appear alongside some of the Festive Film’s cast members in a 15-second personalised edit of the campaign. The film is made by capturing individuals jumping in the style of the advert, and then placing the footage within the film itself.
Once their bespoke film has been created, “The Burberry Booth” instantly sends customers a shareable copy via YouTube, Twitter or email. Each film will be accompanied by the Burberry Festive Film’s soundtrack, ‘Cosmic Dancer’ by T Rex.
The “Burberry Booth” is the latest evolution in a long-standing creative partnership with Google. In June 2013, Burberry partnered with Google to launch ‘Burberry Kisses’, featuring new technology that allowed users to capture and send their virtual kiss to anyone in the world. Burberry Kisses was also captured on a real-time interactive map allowing viewers to see kisses sent around the world.
To coincide with the launch of “The Burberry Booth”, the brand has also released a short film of its Festive campaign cast talking from the set of “The Burberry Festive Film” on YouTube. The new film shows James Bay, Naomi Campbell, James Corden, George Ezra, Rosie Huntington-Whiteley and Julie Walters revealing their experiences on the set, giving an exclusive insight into the making of the Billy Elliot-inspired campaign.
“The Burberry Booth” is located at the brand’s flagship store, 121 Regent Street in London until 24 December 2015.