Bergdorf Goodman and Christian Dior have announced that a selection of Dior shoes will be available in time for the holidays for purchase online exclusively at BergdorfGoodman.com starting November 16th through Thursday, December 31st. The Christian Dior and Bergdorf Goodman online pop-up shop will feature 14 styles from the Christian Dior Cruise 2016 Accessories collection including the iconic Dior Fusion sneaker, as well as Dior Verso and Dior Flore heels and flats.
“We are thrilled that Dior has selected BergdorfGoodman.com to host the first ever online pop-up shop,” said Joshua Schulman, President, Bergdorf Goodman & NMG International. “Dior has a longstanding presence in the Bergdorf Goodman store, and is one of the most requested brands on our website. We are confident that our customers will be as excited by this collaboration as we are.”
“When Bergdorf Goodman approached us to create an exclusive online pop-up shop for the Cruise shoe collection it was all very organic and an opportunity that we could not pass up,” said Pamela Baxter, President & CEO, LVMH Perfumes & Cosmetics, President, Christian Dior, Inc. “With this partnership, we hope to gain insight to online business opportunities and target new clients who have not yet been exposed to Dior. We believe this collaboration will allow us to broaden Dior’s awareness in the US and we look forward to seeing the response.”
To celebrate this digital partnership, Bergdorf Goodman and Dior have tapped style influencers Leandra Medine, founder of ManRepeller, Eva Chen, fashion editor, Shiona Turini, fashion consultant and contributing editor for The Cut, Aimee Song, interior designer and founder of Song of Style, Dani Song, entrepreneur and founder of AnarchyStyle, Nasiba Adilova, entrepreneur and digital investor, and Kristen Noel Crawley, Elle.com beauty columnist, to showcase how each would wear their favorite Dior shoe from the collection based on their own personal style.