Accessories brand Furla and De Rigo Vision have renewed the license for the design, production and worldwide distribution of the Italian premium accessories brand’s eyewear collections.

“I think that the key element of Furla’s eyewear collections is the fact that they offer the best quality at affordable prices, ranging around 130 euros and 140 euros [or about $148 and $159 at current exchange rate, respectively],” said De Rigo Vision Chief Executive Officer Michele Aracri, pointing at the United States, Japan and Italy as the best-performing markets for the brand.

“Furla and De Rigo share the same values, we trust in innovation, we are both passionate, we strongly believe that product is king,” said Furla Chief Executive Officer Eraldo Poletto.

The two companies have hosted an event at Milan’s MUDEC museum to launch the new Furla Sofia eyewear collection, which will hit stores in November and which will be also featured in the brand’s new Resort ad campaign shot by Mario Testino out in December. The high-tech frame, retailing at $158, is manufactured by assembling different materials to obtain sophisticated color shades.

Much more than sunglasses: Furla presents the new Sofia eyewear collection by De Rigo Vision with a video installation by artist Matteo Rubbi at MUDEC museum in Milan.