The Tiffany & Co. Holiday 2015 ad campaign has recently been unveiled and continues Tiffany’s recent creative focus on real relationships. The advertisements brilliantly capture the magical moment when people with close personal ties present each other with the ultimate gift: the Tiffany Blue Box and its sparkling contents.

The campaign’s tagline—Joy Comes Out of the Blue—references both the famous Blue Box, as well as the genuinely spontaneous expression of life’s most important moments. Those authentic emotions are portrayed by models who appear with their own children, siblings or spouse, in black-and-white images by renowned photographer Mario Sorrenti, acclaimed for high fashion editorial spreads and a decade of memorable global campaigns.

Sorrenti captures these strong emotions in holiday images styled by Edward Enninful. Brad Kroenig and sons Hudson and Jameson, dressed in tuxedo and pajamas respectively, mirror the delight of a loved one about to receive a Tiffany gift. “This was the first time I was able to work with both of my sons on a fashion shoot,” Kroenig said. “It was such a special day—truly an amazing memory for our family.”

Sasha Knezevic and Anja Rubik exchange a married couple’s knowing looks, along with gifts wrapped in Tiffany Blue. Anja, who was photographed in designs from the Tiffany T and Tiffany Bow collections, said, “Wearing the jewelry was beautiful. I felt bold and feminine at the same time.” Adds Sasha, “My favorite part was the creative team, which included some old friends with whom it’s always a pleasure to work.”

In another image, brothers Elijah, Kieran and Braden Crothers reflect eager anticipation, their smiles a wonderful reminder of what giving does for the spirit.