Designed for today and built for tomorrow, WANT Les Essentiels has recently opened its first global boutique in New York.
Located at 301 West 4th Street, on a charming, tree-lined street in the heart of the West Village, the welcoming environment was conceived as a way to restore an intimate, warm and trusted shopping experience within the frenetic retail landscape.
Curated by co-founders Byron and Dexter Peart, the space draws guests into a beautiful townhouse, designed to resemble the layout of one’s home. Light shines through grand floor-to-ceiling windows, flooding the boutique’s first-floor “living room,” which houses the complete WANT Les Essentiels accessories collection. The adjacent room, the “wardrobe,” expands into men’s and women’s apparel, including the WANT Les Essentiels footwear collection. Guests continue their journey into the “tearoom,” where they are invited to pause for tea as they peruse the carefully edited selection of essential tools for living.
“Our brand has always spoken to an inherent sense of discovery and community,” say Byron and Dexter. “The way we live our lives, traveling between Montreal and New York, we have come to value permanence and a strong connection to something familiar. With this boutique, we wanted to create an environment that feels comfortable, honest and at peace.”
European mid-century furnishings, American minimal art, and eclectic worldly treasures accent the house while highlighting the building’s historic features. Magnificent domed windows and sloping archways create a dynamic ambiance; black and white elements throughout the space parallel the duality that underlies the brand’s philosophy.
Curation and meticulous editing are at the heart of the boutique. The boutique will offer timeless items to be cherished in the wardrobe and the home, as well as essential items for a weekend getaway or trip overseas.